Demo, Don't Memo

Nathan Weill here.

I'm the CEO @ Flow Digital, where we help companies unleash their full potential by strategically automating every inch of their workflows. Each week, I share hot AI and automation tips to help you move your business into the future successfully.

Superagent by Airtable

Meeting-Ready Market Analyses in Minutes

Airtable just launched Superagent, a multi-agent AI research tool that pulls from public and premium data sources to deliver interactive reports, visual competitive landscapes, and market analyses you can bring straight into a meeting. It's Airtable's first standalone product, built on their acquisition of DeepSky last fall.

• Multi-agent coordination breaks your question into subtasks and assigns specialist agents to work simultaneously. One handles financials, another competitive positioning, another management and news. A central orchestrator keeps everything on track.

• External research sources including web data, news articles, company profiles on Crunchbase, public financial data from FactSet, SEC filings, and earnings transcripts. These are public and premium research databases, not your internal business tools like QuickBooks or Google Sheets.

• Interactive deliverables with filterable comparison matrices, visual positioning maps, and expandable detail cards. Outputs arrive ready to present, not as walls of text you still need to reformat.

Think of the research tasks that usually eat up half a day or get pushed to next week:

• Market expansion: Ask where your business should expand next and get an interactive analysis with demographic breakdowns and competitive mapping you can walk into a meeting with.

• Sales pitch prep: Pull together a prospect's recent investments, regulatory posture, and pain points into a structured brief before a big meeting.

• Vendor or partner evaluation: Get a cited financial assessment with risk factors you might not have thought to look for.

Early users on X report getting consulting-grade deliverables in around 15 minutes. Pricing starts at $20/month per user up to $200 for power users.

Try it at superagent.com and check out all of Airtable’s other features.

HubSpot Video

Separate High-Intent Viewers From Casual Clicks

HubSpot now lets you segment contacts by how much of a video they've watched. The filter uses the highest percentage watched per contact, even across multiple sessions.

You can set custom thresholds (e.g., "greater than 50%") directly in HubSpot's Segments tool under Media Interaction filters. This feature is currently in private beta and requires a Marketing Hub or Content Hub Professional or Enterprise subscription.

Key Capabilities:

• Separate high-intent viewers (75%+ watched) from casual clicks using percentage thresholds you define

• Trigger workflows, lead scoring updates, and nurture sequences based on actual watch depth

• Combine video watch data with other segment filters for multi-layered targeting

Now Your Team Can:

• Prioritize sales outreach using real buying signals. A prospect who watched 80% of your pricing walkthrough is closer to a decision than one who bounced at 10 seconds. Your reps know who to call first.

• Build smarter nurture sequences. Send different follow-ups based on engagement depth. Light viewers get re-engagement content. Deep viewers get bottom-of-funnel offers.

• Replace third-party workarounds. Teams previously needed tools like Wistia to segment by watch percentage. This brings that capability natively into HubSpot.

• Turn video from a reporting metric into a revenue signal. Video consumption data now feeds directly into the workflows and scoring models that drive pipeline.

If your team uses video in the sales or marketing funnel, this update turns passive view counts into actionable intent data.

HubSpot ships new features constantly. The difference is knowing which ones move the needle. Let's help you get more out of what you're already paying for.

Build Boring AI Workflows That Generate Pipeline

Specific Workflows to Try This Week

The 2026 State of AI for B2B GTM Report found only 24% of go-to-market leaders report significant AI impact, while 53% see little to none. The gap isn't budget or team size. It's deploying specific workflows instead of abstract strategy.

The teams generating pipeline are combining LLMs like ChatGPT and Claude with tools like Clay, Zapier, and n8n. Three workflows worth trying this week:

• Closed-lost re-engagement. Tag lost deals with specific loss reasons, then trigger automated nurture sequences based on timing or re-engagement signals. AI SDR tools are converting deals that used to sit untouched.

• Call transcript mining. Drop sales recordings into NotebookLM or Claude and extract high-signal themes for content. One workflow from the report cuts 15+ hours of analysis down to 2-3.

• AI SDR orchestration. Use intent signals to trigger personalized outreach sequences automatically. Early adopters report tripled meeting booking rates.

91% of top-performing GTM teams run these workflows with free or low-cost tools. No enterprise contracts required.

Demo, Don't Memo

Turn Plain-Language Descriptions into Prototypes, Diagrams, and Working Examples

Ideas die in documents. A proposal sits in someone's inbox. A requirements brief gets misread. A strategy deck sparks more questions than answers.

The fix is simple: demo, don't memo.

• Show a prospect what the solution looks like instead of describing it.

• Walk leadership through a working prototype instead of a requirements doc.

• Hand your dev team a visual spec instead of a paragraph of bullet points.

The concept borrows from the vibe coding movement, where people use AI to build working software from plain-language prompts. The problem? Vibe coding still requires comfort with code editors, deployment, and debugging. And the jury’s still out on whether these vibe coded tools are reliable enough.

The good news: a new wave of no-code tools lets anyone build visual prototypes and lightweight apps without writing a single line of code.

Tools worth testing:

• Softr can go deep into full app building, but for this use case, its AI agent is the standout. Describe what you need in plain language and get a visual layout of an internal tool, client portal, or dashboard in minutes. Test our Client Portal prototype here.

• Figma Make uses AI to generate on-brand UI designs from text prompts, pulling from your existing design system. Product and marketing teams can mock up landing pages, dashboards, or app screens that actually look like your brand.

• Napkin AI converts plain text into clean diagrams, flowcharts, and infographics. Paste in a process description or strategy overview and get a shareable visual in seconds. Useful for ops leads and project managers who need to explain workflows without scheduling a whiteboard session.

Where this applies across your business:

• Sales: Build a clickable demo of a proposed client solution instead of sending a PDF proposal

• Operations: Prototype a new approval workflow as a working Softr app before committing dev resources

• Marketing: Generate campaign page mockups in Figma Make to align stakeholders in one review cycle

• Leadership: Turn strategic plans into visual diagrams with Napkin AI for board or investor presentations

The human handoff matters here. These tools get you to a "good enough to decide" prototype. They are not production-ready software. Use them to validate ideas, get stakeholder buy-in, and define requirements before handing off to engineering or an implementation partner.

Gartner's 2024 research on citizen development shows that organizations empowering non-technical employees to build solutions see 40% faster project delivery. The tools above lower the barrier even further. You don't need to learn to code. You just need to stop describing ideas and start showing them.

SMART WORDS OF THE WEEK:

— Reid Hoffman

Get to "good enough to decide" fast, choose what works over endless strategizing, and then bring in the right expertise to scale it.

Stay in touch with our team from anywhere.